Everyone wants to do it, but few do it well. Email marketing is a useful tactic for reaching new customers, as well as staying connected with existing ones.
Turn to D&D for smart, compliant design and layout – as well as the all-important distribution of your email campaign. Through our powerful distribution system, we deliver the one key asset you most need in an e-mail marketing effort: Reporting
Our
Email Marketing offering includes:
- List management – storage of list, scrubbing of duplicates and bad addresses
- List research and purchase (optional)
- Design concepts to mirror your brand
- Finalized templates to be used for future issues
- Compliant, HTML coding
- Personalization
- SPAM testing
- Review and approval emails
- Hosting of graphics
- Distribution
- Required “unsubscribe” feature and storage
- Password-protected, online Reporting
An e-mail campaign without proper reporting is pointless. Reporting is necessary to analyze delivery (as well as non-delivery), what was read, what was clicked and who did what. We provide you with detailed reporting that will make your e-mail campaigns measurable and effective.
Here’s a sampling of reports offered online:
- Number of emails accepted into the system and sent out
- Number and lists of emails successfully delivered
- Number and lists of emails not delivered and specific list by email
- Number and lists of emails opened and specific list by email
- Number and lists of emails read and specific list by email
- Number and lists of subscribers requesting to unsubscribe
- Number and percentage of clicks of each link in the email (Visual option)
- Geographic tracking (Visual option)
- RSS feeds activity
- Abuse reported
